UGLY SNEAKER TREND PROVES BRANDING, NOT DESIGN, IS EVERYTHING

I was surfing online and come across a sneak preview of the new Adidas Yeezy Desert Rat 500 set to release in Spring 2018. My first impressions were, “Why is Kanye releasing shoes that look like they were sold at K-Mart back in the 80’s?” But asking such a question may be asinine as this is Kanye West we’re talking about. Hip-hop icon turned fashion mogul, Kanye West, who has never shied away from taking fashion design risks over the years, … Continue reading UGLY SNEAKER TREND PROVES BRANDING, NOT DESIGN, IS EVERYTHING