Sports writer Sheldon Barrocks breaks down why the new Nike deal with Bronny James makes sense––business-wise and for the culture. I’m here to set the record straight about Bronny’s recent endorsement deal with Nike. It seems there’s still some misunderstanding of how strategic business works in today’s social enterprise market. So let me break it … Continue reading OPINION: YES, BRONNY JAMES DESERVES A NIKE DEAL