As a follow up to his third studio album “Jackman”, Jack Harlow drops Lovin On Me single and music video ahead of upcoming tour.
Despite his growing list of career milestones, including six GRAMMY Award nominations, two #1 singles, nearly 30 RIAA platinum certifications, and over 10 billion career streams to date, Jack Harlow doesn’t show any signs of slowing down.
Following the release of his third studio album Jackman., which saw him go back to his Louisville, Kentucky roots, Harlow returns with his latest single “Lovin On Me”. The OZ, Nik D and Sean Momberger produced single, which seemingly draws from the sound made popular by D.A. Got That Dope, brings some mid-Winter summer vibes with a high energy production featuring heavy drums and bounce.
The song comes with a simple yet fun music video where we see the “WHAT’S POPPIN'” hitmaker interchanging a Wu-tang t-shirt, plaid shirt jacket, and a Peddlers’ Mall tank top (another nod to Kentucky), vibing with friends in front of a simple backdrop. Harlow’s whole aesthetic and approach as of late seems to be stripped down and simple after reaching superstar status and rubbing shoulders with the biggest stars in the industry.
He’s also seen sporting a new hairstyle in the video. Although mullets aren’t necessarily associated with cool, the new look, perhaps inspired by his Kentucky upbringing, is kind of fire.
The new single is a lead up to some upcoming performances at the Detroit Lions Thanksgiving Day Classic Halftime Show and the SiriusXM and Pandora Live’s Big Race before his kicks off his No Place Like Home: The Kentucky Tour on November 24th in Owensboro, Kentucky.
Kevin Bourne is SHIFTER’s Toronto-based editor and Senior Entertainment Reporter focusing on Black music and film & TV. He was named one of 310 international voters for the 81st Golden Globe Awards by the Hollywood Foreign Press Association and a Tomatometer-Approved Critic by Rotten Tomatoes.
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