MODEL TURNED ARTIST, BRENT WILLIAMS, FINDS BEAUTY IN HEARTBREAK ON “SONGS ABOUT YOU”
Canada's R&B scene has been on fire in recent years and now there's another name to look out for. International fashion model turned artist, Brent...
YUNGCUDII, 4STEPPA AND TURKY DROP NEW VIDEO FOR “DIOR SOCKS”
Ottawa rappers Yungcudii and 4Steppa are back with their latest single "Dior Socks", a follow up to their previous joint releases "Youngins", "2nd Gue...
CRAIG ‘BIG C’ MANNIX HIRED AS UNIVERSAL MUSIC CANADA’S NEW SENIOR DIRECTOR, URBAN MARKETING
Following the murder of George Floyd and the increased awareness surrounding anti-Black racism, artists including The Weeknd and Jessie Reyez took to ...
LOCOCITY DROPS NEW VIDEO FOR “DEAD NIGGA”
Toronto hip-hop artist, Loco City, recently released the visuals for "Dead N*gga", the latest release off 6ixbuzz's upcoming compilation project. The ...
TWOTIIME STARTS THE NEW YEAR WITH NEW VIDEO AND SINGLE “SLOWER”
After a big 2020 which saw him drop big singles like "Bigger Issues", "Up2Me", and "Keep It Real", which has been featured in Fortnite gaming videos w...
10 OTTAWA COLLABS THAT NEED TO HAPPEN IN 2021
In recent months, we've been treated to a few Ottawa hip-hop collabs that we either always wanted to see or never knew we needed. Bobby Brugal and Dip...
MONTREAL SINGER-SONGWRITER AND TIKTOK PHENOM LUBALIN DROPS NEW SINGLE “LONG TXTS”
On the heels of the release of his debut EP Lubalin EP, Montreal-based singer-songwriter and Tiktok phenom Lubalin is back with his new single "Long t...
CANADIAN MUSIC VIDEO ROUNDUP | DECEMBER 2020
It's that time again! SHIFTER's Canadian Music Video Roundup for November includes videos from Vancouver to Toronto, including Tory Lanez, Dax, Pr...
NIGHT LOVELL, FTG REGGIE AND LINDASSON’S “A LOT” IS A “PUFF OUT YOUR CHEST MOMENT” FOR OTTAWA
Last week, Ottawa rappers FTG Reggie and Lindasson took to Instagram to post what will no doubt be remembered as an iconic Ottawa hip-hop photo - the ...
ARTIST OF THE MONTH // JANUARY – VANCOUVER R&B/SOUL AND HIP-HOP ARTIST, MAKADI
SHIFTER's Artist of the Month for January is Makadi - an American R&B/Soul and Hip-hop artist of Zimbabwean descent but currently based in Vancouv...
OTTAWA, TORONTO TO BE FRONT AND CENTRE AT FIRST ANNUAL SOUTH AFRICAN MUSIC WEEK
South Africa is set to host its first annual South African Music Week with the help of some friends from the Great White North. The two nations will p...
BAY AREA ARTIST JADA IMANI EXPLORES IDENTITY AND SELF-ACCCEPTANCE ON HER NEW EP “KEY”
After finding herself on the coast of Hawaii, East-St. Louis born and Bay Area-raised hip-hop and neo-soul artist Jada Imani offers a salute to the ne...