NIGHT LOVELL DROPS LONG-AWAITED NEW ALBUM JUST SAY YOU DON’T CARE Music Last night at midnight, Night Lovell dropped his latest album Just Say You Don't Care. The 14-song project is a follow u...
FILM REVIEW – MONSTER IS AN ALL TOO FAMILIAR STORY OF RACIAL INJUSTICE IN INNER CITY AMERICA Film/Television, Music Seventeen year old, Steven Harmon (played by Kelvin Harrison Jr.) lives a normal teenage life in Harlem, New York - goin...
BAËBE RUTH RETURNS WITH HER PERSONAL YET EXPLOSIVE NEW SINGLE “ON ME” Music It's been a very productive year so far for Ottawa area rapper, singer and songwriter, Baëbe Ruth. In the midst of a reb...
MAESTRO FRESH WES RELEASES INSPIRATIONAL NEW CHILDREN’S BOOK STICK TO YOUR VISION : YOUNG MAESTRO GOES TO SCHOOL Music Canada's Godfather of Hip-hop, Maestro Fresh Wes, has been very active in recent years, releasing music at a steady clip...
ROMEO DON’T DIE X SHREEZ DROP NEW BILINGUAL VIDEO AND SINGLE “ACCESSIBLE” Music Today, Ottawa rapper, Romeo Don't Die, dropped his brand new single "Accessible" with a little help from Montreal rapper...
UNIMERCE X LIL BERETE DROP NEW VIDEO AND SINGLE “LIFE” Music Today, British-born, Toronto-based DJ and producer, Unimerce, returned with her latest single "Life" featuring scorching...
JESSE JONES TO HOST SEASON ONE OF BACHELOR IN PARADISE CANADA Film/Television Actor, speaker and University of Ottawa graduate, Jesse Jones, is your next host for the upcoming season of Bachelor in ...
MINDFLIP KEEPS THE OLD SCHOOL VIBES COMING WITH NEW SINGLE “HITS DIFFERENT” Music Known for his heartfelt vibrations and powerful sonic framework, rapper and hip-hop artist Mindflip returns to the scene...
OTTAWA HIP-HOP PRODUCER TRUDIE SIGNS WITH OVO DJ, CHARLIE B Music Ottawa hip-hop producer, Trudie, has been building a reputation for himself in recent years, working with some of Toront...
SVDVM X TCTHEGXD DROP MUSIC VIDEO FOR NEW SINGLE “DEALERSHIP” Music Yesterday, fans were treated to the rare Ottawa-Toronto collab with the release of the visuals for the SVDVM and TCTHEGX...
TSN’S KAYLA GREY TO HOST NEW SPORTS SHOW THE SHIFT Film/Television, Sports TSN Sportcentre anchor, Kayla Grey, is set to host and executive produce a brand new sports show called THE SHIFT with K...
NETFLIX CHOOSES TORONTO FOR NEW CANADIAN HEADQUARTERS Film/Television Back in February, Netflix brass announced they would be opening a new Canadian head office, either in Toronto or Vancouv...
REVIEW – KEVY!’S SOUL 4 $ALE IS ARGUABLY THE BEST HIP-HOP ALBUM TO COME OUT OF THE CAPITAL IN 2021 SO FAR Music Ottawa hip-hop artist, Kevy!, formerly kvyprsly, recently released his new album Soul 4 $ale, a 13-song masterpiece bala...
APPLE MUSIC’S NEW CITY CHARTS TO INCLUDE OTTAWA, TORONTO, VANCOUVER, MONTREAL AND MORE Music Today, Apple Music announced the launch of City Charts, to "spotlight music making waves in over 100 cities around the w...
SHIFTER BOSS – COMMON MEDIA GROUP (CMG) FOUNDER, LAUREN CAMPBELL Boss Our next SHIFTER Boss profile is on Common Media Group (CMG) founder, Lauren Campbell. Founded in February 2020, her ful...
EAZY FINESSE HEATS UP WITH NEW SINGLES “SWERVIN'” AND “TAKE IT TO THE STREETS” Music Ottawa rapper and singer, Eazy Finesse, had a busy April releasing two brand new singles, including the Lxcid-produced "...
MISCHA TEAMS UP WITH BAËBE RUTH FOR NEW BANGER “WOKE UP” Music Ottawa hip-hop artist, Mischa, is back with "Woke Up", a brand new banger to help us usher in the spring/summer season. ...
CANADIAN MUSIC VIDEO ROUNDUP | MARCH 2021 Canada, Music It's that time again! SHIFTER's Canadian Music Video Roundup for March includes videos from Drake, The Weeknd, Justi...
TY’DRE DROPS EMPOWERING NEW ANTHEM “WE UP” Music Today, Scarborough-born and Brampton-raised rapper, Ty'Dre, returned with his first release of 2021 - an empowering anth...
WASSIM “SAL” SLAIBY AND MASSARI TAKE ON NEW ROLES WITH UNIVERSAL ARABIC MUSIC Music Universal Music Group recently announced the launch of their new Middle Eastern division Universal Arabic Music with the...
OTTAWA’S SPONSORED BY GOD TO PRESENT AT NEW YORK FASHION WEEK Fashion Since being named the Official Representative of the Honorable Nelson Mandela’s family in North America back in 2014, Ot...
DESREN TEAMS UP WITH SWISHA T AND JSTN DMND FOR NEW SINGLE “DUSK TILL DAWN” Music San Diego producer Desren has teamed up with Ottawa artists Swisha T and Jstn Dmnd on his recent single "Dusk Till Dawn"...
ARTIST OF THE MONTH // APRIL 2021 – WINNIPEG DJ, PRODUCER AND SONGWRITER, TAKIS Artist of the Month, Music About Takis SHIFTER's Artist of the Month for April is DJ, producer and songwriter Takis. The Winnipeg native has per...
OMARI MYDZ EXPLORES LONG DISTANCE LOVE IN NEW VIDEO “TONIGHT” Music Ottawa-based R&B singer-songwriter, Omari Mydz, is back with his new single "Tonight", the follow up to his 2020 rel...
KARDINAL OFFISHALL’S QUEST FOR FIRE: FIRESTARTER, VOL 1 WAS THE SOUNDTRACK OF A GENERATION Music Days after being promoted to Senior Vice President, A&R at Universal Music Canada, Canadian hip-hop staple Kardinal ...
NIGHT LOVELL DROPS SURPRISE THREE-PACK BOTTOM TOP Music After going into the shadows on and off in recent years, Ottawa rapper, Night Lovell, has been keeping fans satisfied wi...
INTERVIEW – LIL BERETE DROPS DELUXE EDITION OF ICEBREAKER 2 Music A month after releasing his latest mixtape Icebreaker 2, Lil Berete is back with a deluxe version of the project featuri...
KARDINAL OFFISHALL NAMED UNIVERSAL MUSIC CANADA’S NEW SENIOR VICE PRESIDENT, A&R Music Today, Universal Music Canada announced Canadian hip-hop legend, Kardinal Offishall, was named the new Senior Vice Presi...
NETFLIX BUYS KANYE WEST DOCUMENTARY IN RUMORED MULTI-MILLION DOLLAR DEAL Film/Television, Music Neflix has bought the rights to an upcoming docuseries about polarizing music producer, rapper and clothing/shoe designe...
BELLY CELEBRATES HIS BIRTHDAY WITH NEW SINGLES “IYKYK” AND “MONEY ON THE TABLE” Music In time for his 37th birthday, XO/Roc Nation artist, Belly, released two brand new tracks, his first new solo material i...
STACEY MARTIN LIFESTYLE THINKS OUTSIDE THE BOX FOR NEW EQUITY CROWDFUNDING CAMPAIGN Boss, Fashion Although the nation’s capital is not exactly synonymous with fashion, there is one designer that has been disrupting tha...
3 THINGS ENTREPRENEURS SHOULD REMEMBER TO STAY MOTIVATED Boss, Sponsored For the past few months, SHIFTER has been partnering with Invest Ottawa to promote the Digital Main Street program to he...
SWAGGER RITE DROPS NEW ECLECTIC EIGHT-TRACK EP DETOUR Music Toronto rapper Swagger Rite is back with his new eight-track EP, Detour. The project includes previous releases like "He...
REDBLACKS LINEBACKER MICAH AWE SHAKES UP ATHLETE RECRUITMENT WITH NEW PURPLESHIFT FITNESS APP Sports For years there has been a misconception that Canadian athletes aren’t as good as American athletes in many sports. It h...
QUEENYY SIZZLES IN NEW MOVEMENT VISUAL FOR “BROKEN ENGLISH” Music Ottawa native, Queenyy, returns with the final piece of her intricate puzzle to close off her wistful EP Distance. As sh...
VERZUZ AND PELOTON ANNOUNCE NEW MUSIC PARTNERSHIP Music Weeks after being sold to video-making and social-networking service Triller, Verzuz, the brainchild of hip-hop mega pro...
BASKETBALL AFRICA LEAGUE SET TO TIP OFF ON MAY 16 Sports Today, Basketball Africa League, also known as the BAL, announced that tip off for the league's inaugural season is set ...
5 TIPS FOR CREATING A BRAND THAT’LL MAKE YOU STAND OUT Boss, Sponsored If you decide to start a business in 2021 one thing you'll have to think about is branding. Although it's one of the mos...
REVIEW – JUSTIN BIEBER SURPRISES FANS WITH JUSTICE DELUXE EDITION Music Justin Bieber has surprised fans with the release of Justice (Triple Chucks Deluxe), the deluxe version of the original ...
PREVIEW – HAVIAH MIGHTY AT ORIGIN KITCHEN CONCERTS, MARCH 27 Music Tonight, the Origin Arts and Community Centre and the Great Canadian Theatre Company will close out International Women'...
V’GHN X DJ PUFFY DROP SOME MID-COVID HEAT WITH “BRICK BY BRICK” Music Two of the Caribbean's finest have come together to drop some heat to get us dancing during the COVID-19 pandemic. Grena...
AP AND LINDASSON DROP NEW SOULFUL AND INTROSPECTIVE COLLAB “MY CRY” Music 2021 has been a great year for collaborations in the capital. Hueso and City Fidelia came together for their song "Legac...
PREVIEW – OTTAWA BLACK FILM FESTIVAL, MARCH 25-28 Film/Television The inaugural Ottawa Black Film Festival has finally arrived. To be presented online due to the COVID-19 pandemic, the f...
CAPCITYHIPHOP ANNOUNCES GROUNDBREAKING NEW PARTNERSHIP WITH STINGRAY MUSIC Music When Ottawa radio host and A&R, Nate Gravelle, known in hip-hop circles as Thrilla, left his long-time radio show NU...
FREDDY PRINTZ FLEXES HIS LYRICAL MUSCLE IN NEW VIDEO AND SINGLE “FEEL LIKE” Music Freddy Printz is a staple in the Ottawa hip-hop music scene and has subsequently been expanding since the beginning of 2...
THREE BLACK ENTREPRENEURS TASTING SUCCESS IN THE FOOD AND BEVERAGE INDUSTRY Boss The #BuyBlack movement has garnered mainstream attention and raised international awareness and interest in Black-owned ...
ASIAN-CANADIANS REACT TO ATLANTA SHOOTING AMIDST INCREASE IN ANTI-ASIAN HATE CRIME Culture The world is still in shock following yesterday's shooting at an Atlanta spa which saw eight people murdered including s...
CANADIAN MUSIC VIDEO ROUNDUP | FEBRUARY 2021 Canada, Music It's that time again! SHIFTER's Canadian Music Video Roundup for February includes videos from NAV, Dax, Night Lovel...
