TIGER WOODS SUSTAINS MULTIPLE LEG INJURIES IN LOS ANGELES CAR CRASH Sports Earlier today, Tiger Woods was hospitalized in serious condition after being involved in a single car accident in Califo...
5 BLACK ARTS, CULTURE AND LIFESTYLE ENTREPRENEURS BLAZING A TRAIL IN OTTAWA Boss Black History Month is always a time to reflect not only on the historical achievements of Black Canadians but also on t...
INTERVIEW – MONTREAL DJ AND 2020 REDBULL 3STYLE CANADIAN CHAMPION, LYKX Interviews, Music SHIFTER editor-in-chief, Kevin Bourne, recently interviewed Lykx, a self-taught DJ, producer and turntablist, and 2020 R...
VANCOUVER DUO GLO ROMY X LEAH MCFLY RELEASE HIP HOP FASHION EVOLUTION, A PHOTO TRIBUTE TO 90s FASHION Culture, Fashion In celebration of Black History Month, Vancouver duo Glo Romy and Leah McFly have released "Hip Hop Fashion Evolution", ...
THREE KEYS TO MARKETING PRETTY MUCH ANYTHING Boss, Sponsored When most people think about marketing they think about funnels, websites, traffic, lead magnets, email list, copy and m...
MISCHA DROPS NEW NO-NON SENSE VIDEO AND SINGLE “CRUISE CONTROL” Music Ottawa hip-hop artist, Mischa, recently released her latest single "Cruise Control". Recorded at Raven Street Studios by...
CITY FIDELIA DROPS DRUGS AND LOADED WEAPONS, A SCATHING COMMENTARY ON POLICE BRUTALITY Music Today, Ottawa artist, City Fidelia, dropped his latest single "Drugs and Loaded Weapons". Known as a poet, community lea...
SHIFTER BOSS – DEBORAH NTAWIGIRIRIA, CO-FOUNDER OF IZERE COFFEE Boss Coffee is a $6.2 billion industry in Canada. Canadians consume coffee more than any other beverage – even tap water. In ...
CANADIAN MUSIC VIDEO ROUNDUP | JANUARY 2021 Canada, Music It's that time again! SHIFTER's Canadian Music Video Roundup for January includes videos from The Weeknd, NAV, Dax, ...
ARTIST OF THE MONTH // FEBRUARY – TORONTO RAPPER, SINGER, SONGWRITER AND PRODUCER, MARCUS HARAN Artist of the Month, Music SHIFTER's Artist of the Month for February is Marcus Haran, a rapper, singer, songwriter, and record producer born in Pa...
TORONTO RAPPER TOP5 CHARGED WITH ACCESSORY AFTER THE FACT IN JANUARY MURDER Music Over the weekend, Toronto rapper Top5 was arrested in Windsor, Ontario and charged with accessory after the fact in the ...
TBFF 2021 – ANGER, CORRUPTION AND JUSTICE COLLIDE IN FOSTER BOY Film/Television The 2021 edition of the Toronto Black Film Festival is in full swing and the first film on our radar is Foster Boy, writ...
RIHANNA, LVMH TO CLOSE FENTY FASHION HOUSE INDEFINITELY CITING ECONOMIC CONDITIONS Fashion Rihanna and French luxury group LVMH Moët Hennessy Louis Vuitton are pressing pause on the singer’s Fenty Maison label, ...
JAIOFTHERISE REVEALS DARKER SIDE, NEW ALTER EGO IN VIDEO FOR “TAKE A SOUL” Music Ottawa's Jaioftherise is back with new visuals for "Take A Soul", the lead single off his three-song capsule project tit...
OTTAWA SINGER-SONGWRITER MARIE-CLO RELEASES NEW EP SHELL(E) PT III Music Today, Ottawa-based singer-songwriter and dancer, Marie-Clo, dropped her new EP Shell(e) Pt III along with the project's...
JUSTINE TYRELL DROPS NEW STRIPPED DOWN R&B BALLAD “RADAR” Music Following the release of her music video "Worthy" which made her SHIFTER's video of the month winner for December, Calga...
NETFLIX TO OPEN NEW OFFICE IN CANADA TO BE CLOSER TO CANADIAN CREATORS Film/Television Ten years after launching its streaming service in Canada, Netflix has announced it is opening a new Canadian office. To...
INTERVIEW – WU-TANG’S RZA TALKS SECOND CHANCES AND CUT THROAT CITY FILM Film/Television, Interviews, Music By Allison Kugel As leader of the legendary multi-platinum selling rap group, The Wu-Tang Clan, RZA, or Bobby, as he ...
QUEENYY KEEPS THE 90’S VIBES COMING IN NEW MUSIC VIDEO “DISTANCE” Music Ottawa R&B artist and dancer, Queenyy is back with "Distance", the latest single from her 2020 EP of the same name. ...
WARNER MUSIC CANADA FEATURES BLACK TALENT ON FIRST ANNUAL BLACK ALLIANCE PROJECT Music Since the murders of George Floyd and Breonna Taylor and the resulting conversations surrounding anti-Black racism, arti...
RECAP – KEVONSTAGE HOSTS VOLUME 12 OF THEKEEP YOUR DISTANCE COMEDY SHOW SERIES Culture, Film/Television The COVID-19 pandemic has put a damper on live entertainment all over the world, from live music to sporting events, wit...
AP BRINGS A MESSAGE OF HOPE ON NEW TRAP ANTHEM “ON GOD” Music Fresh off his appearance on Hello Canada's "Seven up-and-coming Canadian musicians to watch in 2021" list, Ottawa artist...
INTERVIEW WITH BLAZING HOT HIP-HOP PRODUCER “CR” Music "Hey CR". If you've listened to enough Ottawa and Toronto hip-hop you would've hear this drop. And who exactly is "CR"? ...
LINDASSON RETURNS WITH NEW SINGLE AND VIDEO “DON’T TELL” Music A month after dropping "A Lot", the biggest single of his career to date, alongside Night Lovell and long-time friend FT...
FAME HOLIDAY HIGHLIGHTS THE BLACK STRUGGLE ON NEW SINGLE “TAKE ME AWAY” Music Following the release of his recent singles "Saucy, "Confusing," "My Thang," "Finessing" and albums, and "Made For This"...
SHIFTER BOSS – WE LOVE HIP HOP NETWORK FOUNDER, FRIDAY AKA RICKY DRED Boss, Music Unless you've been living under a rock, you know that Toronto is having a moment right now when it comes to hip-hop and ...
CBC MUSIC LAUNCHES THE BLOCK, CANADA’S NEW HOME FOR BLACK MUSIC Music CBC Music is setting off Black History Month with the creation of two new national radio shows focused on the discovery ...
CITY FIDELIA HIRED AS NEW PROGRAM DIRECTOR AT CHUO 89.1FM Music Since moving back to the capital in 2020, long-time rapper City Fidelia has made a splash in the community, mentoring Ot...
MONTREAL RAPPER JOJI REDBACK’S VERSATILITY IS IN FULL DISPLAY ON NEW SINGLE “STOP” Music, Sponsored Montreal based hip-hop artist, Joji Redback, has been steadily gaining steam since the release of "Puerto", the first si...
THREE COMMON MARKETING MISTAKES MOST CREATIVES MAKE Boss, SHIFTER U, Sponsored As many of you know, aside from running a media outlet, we also run a PR, content marketing and creative agency called S...
SHIFTER’S HOT TRACKS FOR JANUARY | SHIFTER MUSIC Music To close out January, we're introducing a brand new feature at shiftermagazine.com – our Hot Tracks of the Month. At the...
OMARI MYDZ AND ANDREW WAINES TEAM UP ON NEW ACOUSTIC VIDEO “EASE” Music It's been six months since we last heard from Omari Mydz when he released his last single "Ease". Well, today he's back ...
HUESO AND CITY FIDELIA REVEAL LONG-AWAITED VIDEO AND SINGLE “LEGACY” Music Two weeks after Night Lovell, Lindasson and FTG Reggie set Ottawa on fire with their blazing hot track "A Lot", the capi...
ONWARD AND UPWARD: 12 WAYS OTTAWA BECAME MORE “BLACK” IN 2020 Culture When I first moved to the capital from Toronto, Ottawa was very slow and small. It was in a type of municipal puberty—th...
YOUNG SMOKE RETURNS WITH NEW VIDEO AND SINGLE “BLOCK BOY” Music Toronto hip-hop artist, Young Smoke, recently dropped the visuals for his latest single "Block Boy", the follow up to hi...
TORONTO R&B DUO $VN DROPS NEW DARK, COLD AND GRITTY SINGLE “THE CODE” Music, Sponsored After a successful 2020 campaign which saw them chart on SoundCloud’s New and Hot Canadian R&B, get some spins on ma...
MODEL TURNED ARTIST, BRENT WILLIAMS, FINDS BEAUTY IN HEARTBREAK ON “SONGS ABOUT YOU” Music, Sponsored Canada's R&B scene has been on fire in recent years and now there's another name to look out for. International fash...
YUNGCUDII, 4STEPPA AND TURKY DROP NEW VIDEO FOR “DIOR SOCKS” Music Ottawa rappers Yungcudii and 4Steppa are back with their latest single "Dior Socks", a follow up to their previous joint...
CRAIG ‘BIG C’ MANNIX HIRED AS UNIVERSAL MUSIC CANADA’S NEW SENIOR DIRECTOR, URBAN MARKETING Boss, Music Following the murder of George Floyd and the increased awareness surrounding anti-Black racism, artists including The We...
LOCOCITY DROPS NEW VIDEO FOR “DEAD NIGGA” Music Toronto hip-hop artist, Loco City, recently released the visuals for "Dead N*gga", the latest release off 6ixbuzz's upco...
6 TIPS FOR STARTING AN ONLINE CLOTHING STORE Boss, Fashion, Sponsored In our previous article, stylist Anita Hosanna looked at how technology and the COVID-19 pandemic are disrupting the fas...
TWOTIIME STARTS THE NEW YEAR WITH NEW VIDEO AND SINGLE “SLOWER” Music After a big 2020 which saw him drop big singles like "Bigger Issues", "Up2Me", and "Keep It Real", which has been featur...
10 OTTAWA COLLABS THAT NEED TO HAPPEN IN 2021 Music In recent months, we've been treated to a few Ottawa hip-hop collabs that we either always wanted to see or never knew w...
MONTREAL SINGER-SONGWRITER AND TIKTOK PHENOM LUBALIN DROPS NEW SINGLE “LONG TXTS” Music On the heels of the release of his debut EP Lubalin EP, Montreal-based singer-songwriter and Tiktok phenom Lubalin is ba...
CANADIAN MUSIC VIDEO ROUNDUP | DECEMBER 2020 Canada, Music It's that time again! SHIFTER's Canadian Music Video Roundup for November includes videos from Vancouver to Toronto,...
CANADIAN HIGH SCHOOL BASKETBALL DOCUSERIES ANYONE’S GAME PREMIERES JANUARY 15TH ON CBC Film/Television, Sports The new CBC original Canadian high school basketball docuseries ANYONE'S GAME premieres Friday, January 15 at 8:30 pm on...
HOW COVID AND TECHNOLOGY ARE DISRUPTING THE FASHION INDUSTRY Fashion, Sponsored 2020 was that year. With issues of sustainability due to the high demand and production of fast fashion today, the world...
NIGHT LOVELL, FTG REGGIE AND LINDASSON’S “A LOT” IS A “PUFF OUT YOUR CHEST MOMENT” FOR OTTAWA Music Last week, Ottawa rappers FTG Reggie and Lindasson took to Instagram to post what will no doubt be remembered as an icon...
ARTIST OF THE MONTH // JANUARY – VANCOUVER R&B/SOUL AND HIP-HOP ARTIST, MAKADI Artist of the Month, Music SHIFTER's Artist of the Month for January is Makadi - an American R&B/Soul and Hip-hop artist of Zimbabwean descent ...
OTTAWA, TORONTO TO BE FRONT AND CENTRE AT FIRST ANNUAL SOUTH AFRICAN MUSIC WEEK Music South Africa is set to host its first annual South African Music Week with the help of some friends from the Great White...
BAY AREA ARTIST JADA IMANI EXPLORES IDENTITY AND SELF-ACCCEPTANCE ON HER NEW EP “KEY” Music, Sponsored, Vladimir Jean-Gilles After finding herself on the coast of Hawaii, East-St. Louis born and Bay Area-raised hip-hop and neo-soul artist Jada I...
R&B SINGER-SONGWRITER, EVANS, DROPS NEW SOULFUL SINGLE “YES YOU DO” Music, Sponsored Toronto-based and Dartmouth, Nova Scotia raised R&B singer-songwriter, Evans, is back with his new single "Yes You D...
FORMER CP24 REPORTER BETS ON HIMSELF WITH THE LAUNCH OF THE BRANDON GONEZ SHOW Boss On December 23, Brandon Gonez sent shockwaves through the city of Toronto when he announced he was leaving his post as a...
HUESO ENDS 2020 WITH NEW SINGLE AND SHORT FILM “PRIME” Music Following the August release of his summer single "Highway", which has over 82K streams on Spotify to date, Ottawa rappe...
DAX TEAMS UP WITH TRIPPIE REDD ON NEW SINGLE “I DON’T WANT ANOTHER SORRY” Music Ottawa native Dax recently took to social media to once again tease his long-awaited surprise collaboration. In the end,...
VANCOUVER DUO IAMTHELIVING X TEON GIBBS TAKE US BACK TO THE EARLY 2000’S WITH “PUPPA” Music On the heels of their summer smash "Between The Groove", which landed them on CityTV Toronto's Breakfast Televsion and C...
EVA SHAW, DB BANTINO, ILLYMINIACHI AND NATE HUSSER DROP NEW SINGLE “ADDICTED” Music Yesterday, Toronto native and hip-hop producer, Eva Shaw, ended 2020 with the release of her latest single "Addicted" al...
LINDASSON GETS DEEP AND PERSONAL ON HIS SELF-TITLED DEBUT RELEASE Music In time for the holidays, Ottawa rapper Lindasson blessed fans with his debut self-titled album LINDASSON. Although the ...
REVIEW – MA RAINEY’S BLACK BOTTOM IS A COMMENTARY ON THE BLACK STRUGGLE IN AMERICA Film/Television Directed by George C. Wolfe, produced by Denzel Washington, Todd Black, and Dany Wolf, and based on the Tony-nominated p...
REVIEW – CANVAS ISN’T A BLACK STORY BUT A HUMAN STORY ABOUT LOVE, LOSS AND STARTING OVER Film/Television On December 11th, the Frank E. Abney III directed and by Paige Johnstone produced animated short film Canvas came to Net...
