TWOTIIME STARTS THE NEW YEAR WITH NEW VIDEO AND SINGLE “SLOWER” Music After a big 2020 which saw him drop big singles like "Bigger Issues", "Up2Me", and "Keep It Real", which has been featur...
10 OTTAWA COLLABS THAT NEED TO HAPPEN IN 2021 Music In recent months, we've been treated to a few Ottawa hip-hop collabs that we either always wanted to see or never knew w...
MONTREAL SINGER-SONGWRITER AND TIKTOK PHENOM LUBALIN DROPS NEW SINGLE “LONG TXTS” Music On the heels of the release of his debut EP Lubalin EP, Montreal-based singer-songwriter and Tiktok phenom Lubalin is ba...
CANADIAN MUSIC VIDEO ROUNDUP | DECEMBER 2020 Canada, Music It's that time again! SHIFTER's Canadian Music Video Roundup for November includes videos from Vancouver to Toronto,...
CANADIAN HIGH SCHOOL BASKETBALL DOCUSERIES ANYONE’S GAME PREMIERES JANUARY 15TH ON CBC Film/Television, Sports The new CBC original Canadian high school basketball docuseries ANYONE'S GAME premieres Friday, January 15 at 8:30 pm on...
HOW COVID AND TECHNOLOGY ARE DISRUPTING THE FASHION INDUSTRY Fashion, Sponsored 2020 was that year. With issues of sustainability due to the high demand and production of fast fashion today, the world...
NIGHT LOVELL, FTG REGGIE AND LINDASSON’S “A LOT” IS A “PUFF OUT YOUR CHEST MOMENT” FOR OTTAWA Music Last week, Ottawa rappers FTG Reggie and Lindasson took to Instagram to post what will no doubt be remembered as an icon...
ARTIST OF THE MONTH // JANUARY – VANCOUVER R&B/SOUL AND HIP-HOP ARTIST, MAKADI Artist of the Month, Music SHIFTER's Artist of the Month for January is Makadi - an American R&B/Soul and Hip-hop artist of Zimbabwean descent ...
OTTAWA, TORONTO TO BE FRONT AND CENTRE AT FIRST ANNUAL SOUTH AFRICAN MUSIC WEEK Music South Africa is set to host its first annual South African Music Week with the help of some friends from the Great White...
BAY AREA ARTIST JADA IMANI EXPLORES IDENTITY AND SELF-ACCCEPTANCE ON HER NEW EP “KEY” Music, Sponsored, Vladimir Jean-Gilles After finding herself on the coast of Hawaii, East-St. Louis born and Bay Area-raised hip-hop and neo-soul artist Jada I...
R&B SINGER-SONGWRITER, EVANS, DROPS NEW SOULFUL SINGLE “YES YOU DO” Music, Sponsored Toronto-based and Dartmouth, Nova Scotia raised R&B singer-songwriter, Evans, is back with his new single "Yes You D...
FORMER CP24 REPORTER BETS ON HIMSELF WITH THE LAUNCH OF THE BRANDON GONEZ SHOW Boss On December 23, Brandon Gonez sent shockwaves through the city of Toronto when he announced he was leaving his post as a...
HUESO ENDS 2020 WITH NEW SINGLE AND SHORT FILM “PRIME” Music Following the August release of his summer single "Highway", which has over 82K streams on Spotify to date, Ottawa rappe...
DAX TEAMS UP WITH TRIPPIE REDD ON NEW SINGLE “I DON’T WANT ANOTHER SORRY” Music Ottawa native Dax recently took to social media to once again tease his long-awaited surprise collaboration. In the end,...
VANCOUVER DUO IAMTHELIVING X TEON GIBBS TAKE US BACK TO THE EARLY 2000’S WITH “PUPPA” Music On the heels of their summer smash "Between The Groove", which landed them on CityTV Toronto's Breakfast Televsion and C...
EVA SHAW, DB BANTINO, ILLYMINIACHI AND NATE HUSSER DROP NEW SINGLE “ADDICTED” Music Yesterday, Toronto native and hip-hop producer, Eva Shaw, ended 2020 with the release of her latest single "Addicted" al...
LINDASSON GETS DEEP AND PERSONAL ON HIS SELF-TITLED DEBUT RELEASE Music In time for the holidays, Ottawa rapper Lindasson blessed fans with his debut self-titled album LINDASSON. Although the ...
REVIEW – MA RAINEY’S BLACK BOTTOM IS A COMMENTARY ON THE BLACK STRUGGLE IN AMERICA Film/Television Directed by George C. Wolfe, produced by Denzel Washington, Todd Black, and Dany Wolf, and based on the Tony-nominated p...
REVIEW – CANVAS ISN’T A BLACK STORY BUT A HUMAN STORY ABOUT LOVE, LOSS AND STARTING OVER Film/Television On December 11th, the Frank E. Abney III directed and by Paige Johnstone produced animated short film Canvas came to Net...
KAPTEV CHANNELS LEBRON AND OVERCOMING THE NAYSAYERS ON “MIRACLES” Music Ottawa raised and now Toronto-based artist Kaptev recently dropped some new visuals for his new single "Miracles". The s...
LANCE LORENZO TAKES US ON A PRE-COVID NIGHT OUT WITH VIVE LA 808 Music Today, Ottawa rapper Lance Lorenzo released his brand new EP Vive la 808, a follow up to his previous 2020 release müde....
CANADIAN MUSIC VIDEO ROUNDUP | NOVEMBER 2020 Canada, Music It's that time again! SHIFTER's Canadian Music Video Roundup for November includes videos from NAV, 88Glam, FTG Regg...
ARTIST OF THE MONTH // DECEMBER – KITCHENER/TORONTO RAPPER AND SINGER, DOM VALLIE Artist of the Month, Music SHIFTER's Artist of the Month for December is Toronto-born and Kitchener-raised rapper, singer, songwriter and producer,...
SHIFTER BOSS – A&R AND MEDIA ENTREPRENEUR, NATHAN “THRILLA” GRAVELLE Boss, Music A number of Ottawa music media outlets have come and gone over the years, but there's one that has been consistent in re...
CALGARY’S MARO OPOLLO DROPS HORROR INSPIRED VISUALS FOR “SUICIDE” Music Calgary rapper Maro Opollo recently released the visuals for "Suicide". Written and directed by Opollo and Sam White of ...
YUNG HEAT GETS THE ASSIST FROM CITY FIDELIA AND EROS NORTH ON NEW SINGLE “BLUE FLAME” Music Fresh off his performance at the 2020 Cranium Festival, Ottawa-based artist and producer, Yung Heat is back with his lat...
BRING YA EH GAME SET TO HOST 6TH ANNUAL HIP-HOP FOOD DRIVE Impact Bring Ya Eh Game is hosting The 6th Annual Hip-Hop Food Drive in six cities this year. Due to the COVID-19 pandemic, the...
THE SUMMER SOCA VIBES CONTINUE WITH FAITH CALLENDAR’S “DON’T BREAK YET” Music Bajan soca artist, Faith Callendar, recently released the visuals for her Summer banger "Don't Break Yet". Opening wi...
REVIEW – SAVANNAH RÉ GETS VULNERABLE AND INTIMATE ON DEBUT EP OPIA Music Toronto R&B singer-songwriter, Savannah Ré, recently released her highly anticipated debut EP Opia. Three years in t...
SHIFTER BOSS – ARTIST MANAGER, REBECCA DICKSON AKA BBEXYYY Boss, Music After a month of work behind the scenes, today SHIFTER is officially relaunching its Business section as SHIFTER Boss wi...
GRAMMY-WINNING DRUMMER, LARNELL LEWIS, INVITES FANS TO “RELIVE THE MOMENT” WITH LATEST PROJECT Music If you've been in the Toronto music scene for the past few decades, especially in gospel music, "Larnell Lewis" is one o...
DODO BANK$ DROPS SOMETHING FOR THE LADIES WITH “GET IT ON MY OWN” Music, Sponsored It's been nearly a month since the release of his most recent single "Jerry Rice", and we're already getting to see more...
REVIEW – A LITTLE WHITE LIE IS THE CANADA WE’VE BEEN WAITING TO SEE ON THE BIG SCREEN Film/Television A year after it premiered at the Regent Theatre in Toronto, the team at Crossfield House Productions has made our Black ...
FREDDY PRINTZ AND LONELYBOYXXO GET VULNERABLE IN THEIR NEW VIDEO “NEFARIOUS” Music Ottawa-based hip-hop artist and songwriter Freddy Printz is back with a brand new music video for his single "Nefarious"...
KENNEDY RD. EXPLORES SELF-WORTH AND SELF-LOVE ON “BACK AGAIN” Music Amidst all of the COVID-19 madness, one of the releases that slipped under our radar came from Toronto R&B artist Ke...
K-OS RELEASES SOME NEW OUT-OF-THIS-WORLD VISUALS FOR “SUPERNOVAS” Music After leaving Toronto and the industry behind for Vancouver, K-OS recently ended his five-year hiatus with the release o...
3 REASONS ARTISTS SHOULD LAUNCH THEIR ONLINE MERCH STORE RIGHT NOW Boss, Music, SHIFTER U, Sponsored Music sales, shows/touring, and merch. It's the "holy trinity" of how artists, DJs and other talent make money today. Wi...
4KORNERS, ASHTON ADAMS AIM TO ‘TAKE HOUSE MUSIC BACK’ WITH DEBUT EPOUR HOUSE Music It's the 1980's. In a former three-story factory turned nightclub at 206 South Jefferson Street in Chicago, a sound was ...
DEAR ARTISTS (PT.2) – 5 WAYS TO LEVEL UP IN 2021 Kevin Bourne, Opinion 2021 is just around the corner and I’m excited. Even in the midst of COVID, a new year is an opportunity for a fresh sta...
DEAR ARTISTS (PT. 1) – IT’S TIME TO LEVEL UP Kevin Bourne, Opinion This may come across as somewhat insensitive in light of everything that has happened this year, but 2020 has been the b...
THERE’S STILL NO JUSTICE IN THE KILLING OF KENNETH CHAMBERLAIN Film/Television In recent years, names like George Floyd, Breonna Taylor, Philando Castillo, and Michael Brown have become household nam...
CANADIAN MUSIC VIDEO ROUNDUP | OCTOBER 2020 Canada, Music It's that time again! SHIFTER's Canadian Music Video Roundup for October includes videos from The Weeknd, Tory Lanez...
ARTIST OF THE MONTH // NOVEMBER – GATINEAU RAPPER/SINGER, BABE RUTH Artist of the Month, Music SHIFTER's Artist of the Month for November is Gatineau, Quebec rapper and singer, Babe Ruth. Babe Ruth is a multi-tal...
UK RAPPER GIGGS DROPS SURPRISE MIXTAPE NOW OR NEVER Music With the popularity of shows like Top Boy and a plethora of UK artists making a name for themselves at home and abroad, ...
COLE JAMES X WILL RYTE TEAM UP FOR NEW CROSS-CANADA COLLABORATION “I’M LEAVING” Music Vancouver singer-songwriter Cole James and Mississauga artist, producer, engineer and guitarist Will Ryte have come toge...
TOP 20 CANADIAN DJs YOU NEED TO KNOW Music SHIFTER's "Top 20 Canadian DJs you need to know" list is sponsored by You.i TV, the Ottawa-based company and platform th...
SVLM CHANNELS “THE FAST AND THE FURIOUS” IN NEW VIDEO FOR “SIX SPEED” Music Two months after releasing the single "Six Speed", which has earned him a coveted spot on the Northern Bars playlist and...
ZACH ZOYA RELEASES HIGHLY ANTICIPATED DEBUT EP SPECTRUM Music It's been a very busy year for Montreal rapper and songwriter Zach Zoya. After spending the last year dropping singles, ...
ELI ANKOU JOINS FELLOW OTTAWA NATIVE NEVILLE GALLIMORE ON DALLAS COWBOYS Sports Although Ottawa isn't known for pumping out top-tier professional talent like its Big City neighbour to the west, that h...
JAIOFTHERISE AND WILL MORENO TEAM UP AGAIN ON “SITUATIONSHIP” Music Recording artist and songwriter JAIoftheRise recently dropped two back to back collaborations with producer Will Moreno ...
CANADIAN-BORN ROOKIE CHASE CLAYPOOL IS SETTING THE NFL ABLAZE Sports Chase Claypool has quickly gone from rookie to household name virtually overnight in a statement game. It’s safe to say ...
A LOOK INSIDE THE NEW OVO STORE AT CF RIDEAU CENTRE Fashion At SHIFTER, I always love a new store opening. Late last month, October’s Very Own, affectionately known as OVO, opened ...
WINNIPEG RAPPER FRESH IE ADDRESSES OUR INNER PAIN AND HUMANITY ON HEARTBREAKS Music Veteran Winnipeg rapper Fresh IE is back with his latest album "Heartbreaks". The message of the project is very timely ...
TWOTIIME TACKLES “BIGGER ISSUES” ON LATEST SINGLE Music Three months after the release of "Up2Me", which has 76K views on YouTube to date, Ottawa-based recording artist and son...
DODO BANK$ BOUNCES BACK WITH UPCOMING SINGLE “JERRY RICE” Music, Sponsored Two steps forward, one step back. In mid-2017, Ottawa native Dodo Bank$ released his first EP Drippy Szn without even sh...
CANADIAN ACADEMY OF CINEMA & TELEVISION ANNOUNCES NEW EQUITY & INCLUSION FUND Film/Television Yesterday, the Canadian Academy of Cinema & Television announced the launch of their new Equity & Inclusion Fund...
OTTAWA SHINES AS HOST TO AFROWORLD FEST 2020 [WATCH] Culture This past weekend, Ottawa, Canada played host to the first annual AFROWORLD Fest, presented by Equal Chance. Originally ...
ROMEYO WILSON AND KIM KELLY GIVE US ISLAND LOVE IN NEW VIDEO FOR “TEXT ME” Music Romeyo Wilson is a name you soon won’t forget, as he is Toronto's up next R&B singer. The Toronto native is one of t...
CHEKO SALAAM RETURNS WITH BACK TO BACK VISUALS FOR “CONVALESCENCE” AND “CELEBRATE” Music After a brief hiatus, hip-hop artist Cheko Salaam has returned releasing back to back music videos titled "Convalenscenc...
ZIMBABWE ARTIST BANTU TEAMS UP WITH FIFA ON NEW SINGLE “LEAVING” Music Following his collaborations with Nicki Minaj and DaniLeigh, Zimbabwe artist Bantu is back with his latest single "Leavi...
