SHIFTER BOSS – COMMON MEDIA GROUP (CMG) FOUNDER, LAUREN CAMPBELL
Our next SHIFTER Boss profile is on Common Media Group (CMG) founder, Lauren Campbell. Founded in February 2020, her full-service branding and communi...
STACEY MARTIN LIFESTYLE THINKS OUTSIDE THE BOX FOR NEW EQUITY CROWDFUNDING CAMPAIGN
Although the nation’s capital is not exactly synonymous with fashion, there is one designer that has been disrupting that narrative. Stacey Martin Baf...
3 THINGS ENTREPRENEURS SHOULD REMEMBER TO STAY MOTIVATED
For the past few months, SHIFTER has been partnering with Invest Ottawa to promote the Digital Main Street program to help our community to start an o...
5 TIPS FOR CREATING A BRAND THAT’LL MAKE YOU STAND OUT
If you decide to start a business in 2021 one thing you'll have to think about is branding. Although it's one of the most important decisions you'll m...
THREE BLACK ENTREPRENEURS TASTING SUCCESS IN THE FOOD AND BEVERAGE INDUSTRY
The #BuyBlack movement has garnered mainstream attention and raised international awareness and interest in Black-owned products and services.#BuyBlac...
3 TIPS FOR MAKING THE TRANSITION FROM ARTIST TO ENTREPRENEUR
A lot of creatives struggle with the idea of being a business person. They struggle with sales, marketing and charging appropriately for what they do,...
THREE EAST END TORONTO BROTHERS LAUNCH CANADA’S LARGEST BIPOC FOUNDERS FUND
Since the murder of George Floyd and the resulting conversations surrounding anti-Black racism, many in the Black community have called for an increas...
5 BLACK ARTS, CULTURE AND LIFESTYLE ENTREPRENEURS BLAZING A TRAIL IN OTTAWA
Black History Month is always a time to reflect not only on the historical achievements of Black Canadians but also on those who are blazing a trail f...
THREE KEYS TO MARKETING PRETTY MUCH ANYTHING
When most people think about marketing they think about funnels, websites, traffic, lead magnets, email list, copy and more.
These are essential co...
SHIFTER BOSS – DEBORAH NTAWIGIRIRIA, CO-FOUNDER OF IZERE COFFEE
Coffee is a $6.2 billion industry in Canada. Canadians consume coffee more than any other beverage – even tap water. In 2020, the Coffee Association o...
SHIFTER BOSS – WE LOVE HIP HOP NETWORK FOUNDER, FRIDAY AKA RICKY DRED
Unless you've been living under a rock, you know that Toronto is having a moment right now when it comes to hip-hop and R&B. No, I'm not talking a...
THREE COMMON MARKETING MISTAKES MOST CREATIVES MAKE
As many of you know, aside from running a media outlet, we also run a PR, content marketing and creative agency called SHIFTER Agency. Over the years,...