Natasha Patten is a celebrity makeup artist and designer on a mission to design outerwear differently. Throughout the past 15...
Back in the day, my friend Tony and I would regularly make the trek downtown to St. Joseph College School...
Bajan singer turned beauty and makeup mogul, Rihanna, has hit many accolades in her career. Now, she has another rare...
Our next SHIFTER Boss profile is on Common Media Group (CMG) founder, Lauren Campbell. Founded in February 2020, her full-service branding...
Although the nation’s capital is not exactly synonymous with fashion, there is one designer that has been disrupting that narrative....
For the past few months, SHIFTER has been partnering with Invest Ottawa to promote the Digital Main Street program to...
If you decide to start a business in 2021 one thing you’ll have to think about is branding. Although it’s...
The #BuyBlack movement has garnered mainstream attention and raised international awareness and interest in Black-owned products and services.#BuyBlack places an...
A lot of creatives struggle with the idea of being a business person. They struggle with sales, marketing and charging...
Since the murder of George Floyd and the resulting conversations surrounding anti-Black racism, many in the Black community have called...
Black History Month is always a time to reflect not only on the historical achievements of Black Canadians but also...
When most people think about marketing they think about funnels, websites, traffic, lead magnets, email list, copy and more. These...