3 TIPS FOR MAKING THE TRANSITION FROM ARTIST TO ENTREPRENEUR
A lot of creatives struggle with the idea of being a business person. They struggle with sales, marketing and charging appropriately for what they do,...
THREE EAST END TORONTO BROTHERS LAUNCH CANADA’S LARGEST BIPOC FOUNDERS FUND
Since the murder of George Floyd and the resulting conversations surrounding anti-Black racism, many in the Black community have called for an increas...
5 BLACK ARTS, CULTURE AND LIFESTYLE ENTREPRENEURS BLAZING A TRAIL IN OTTAWA
Black History Month is always a time to reflect not only on the historical achievements of Black Canadians but also on those who are blazing a trail f...
THREE KEYS TO MARKETING PRETTY MUCH ANYTHING
When most people think about marketing they think about funnels, websites, traffic, lead magnets, email list, copy and more.
These are essential co...
SHIFTER BOSS – DEBORAH NTAWIGIRIRIA, CO-FOUNDER OF IZERE COFFEE
Coffee is a $6.2 billion industry in Canada. Canadians consume coffee more than any other beverage – even tap water. In 2020, the Coffee Association o...
SHIFTER BOSS – WE LOVE HIP HOP NETWORK FOUNDER, FRIDAY AKA RICKY DRED
Unless you've been living under a rock, you know that Toronto is having a moment right now when it comes to hip-hop and R&B. No, I'm not talking a...
THREE COMMON MARKETING MISTAKES MOST CREATIVES MAKE
As many of you know, aside from running a media outlet, we also run a PR, content marketing and creative agency called SHIFTER Agency. Over the years,...
CRAIG ‘BIG C’ MANNIX HIRED AS UNIVERSAL MUSIC CANADA’S NEW SENIOR DIRECTOR, URBAN MARKETING
Following the murder of George Floyd and the increased awareness surrounding anti-Black racism, artists including The Weeknd and Jessie Reyez took to ...
6 TIPS FOR STARTING AN ONLINE CLOTHING STORE
In our previous article, stylist Anita Hosanna looked at how technology and the COVID-19 pandemic are disrupting the fashion industry. Now that you're...
FORMER CP24 REPORTER BETS ON HIMSELF WITH THE LAUNCH OF THE BRANDON GONEZ SHOW
On December 23, Brandon Gonez sent shockwaves through the city of Toronto when he announced he was leaving his post as a reporter at CP24. Even Champa...
SHIFTER BOSS – A&R AND MEDIA ENTREPRENEUR, NATHAN “THRILLA” GRAVELLE
A number of Ottawa music media outlets have come and gone over the years, but there's one that has been consistent in reporting on the latest in local...
SHIFTER BOSS – ARTIST MANAGER, REBECCA DICKSON AKA BBEXYYY
After a month of work behind the scenes, today SHIFTER is officially relaunching its Business section as SHIFTER Boss with the tagline "Fuel for your ...