A lot of creatives struggle with the idea of being a business person. They struggle with sales, marketing and charging appropriately for what they do,...
Since the murder of George Floyd and the resulting conversations surrounding anti-Black racism, many in the Black community have called for an increas...
Black History Month is always a time to reflect not only on the historical achievements of Black Canadians but also on those who are blazing a trail f...
Coffee is a $6.2 billion industry in Canada. Canadians consume coffee more than any other beverage – even tap water. In 2020, the Coffee Association o...
As many of you know, aside from running a media outlet, we also run a PR, content marketing and creative agency called SHIFTER Agency. Over the years,...
Following the murder of George Floyd and the increased awareness surrounding anti-Black racism, artists including The Weeknd and Jessie Reyez took to ...
In our previous article, stylist Anita Hosanna looked at how technology and the COVID-19 pandemic are disrupting the fashion industry. Now that you're...
On December 23, Brandon Gonez sent shockwaves through the city of Toronto when he announced he was leaving his post as a reporter at CP24. Even Champa...
A number of Ottawa music media outlets have come and gone over the years, but there's one that has been consistent in reporting on the latest in local...
After a month of work behind the scenes, today SHIFTER is officially relaunching its Business section as SHIFTER Boss with the tagline "Fuel for your ...