6 TIPS FOR STARTING AN ONLINE CLOTHING STORE
In our previous article, stylist Anita Hosanna looked at how technology and the COVID-19 pandemic are disrupting the fashion industry. Now that you're...
HOW COVID AND TECHNOLOGY ARE DISRUPTING THE FASHION INDUSTRY
2020 was that year. With issues of sustainability due to the high demand and production of fast fashion today, the world of fashion has been in need o...
A LOOK INSIDE THE NEW OVO STORE AT CF RIDEAU CENTRE
At SHIFTER, I always love a new store opening. Late last month, October’s Very Own, affectionately known as OVO, opened their latest store at CF Ridea...
INSIDE LOOK AT THE NEW CANADA GOOSE STORE AT CF RIDEAU CENTRE
In light of the COVID-19 pandemic, a lot of businesses have closed their doors and the retail sector is no different. Across the country, retailers ar...
OTTAWA FASHION HOUSE KANIA COUTURE TO BE REBORN AS STACEY MARTIN LIFESTYLE
Major changes are underway at one of Ottawa's leading fashion companies, as designer and entrepreneur, Stacey Bafi-Yeboa (née Stacey Martin) recently ...
FASHION INDUSTRY VET GEORGE SULLY LAUNCHES BLACK DESIGNERS OF CANADA
As Canada continues the discussion on diversity, especially surrounding the Black community, the discussion is starting on a new front― the fashion in...
UNIK KOLLEKTION
The age of creators is upon us and small businesses are booming in the nation’s capital. More specifically, small businesses owned by young black wome...
RECAP – SOLE EXCHANGE TORONTO 2019
After checking out SneakerCon Toronto last fall, I had the opportunity to stop by and experience this year’s Sole Exchange Canada in the 6ix. Sneakerh...
5 WAYS TO ENCOURAGE SUSTAINABLE FASHION
Every one of us currently lives in a world where the fashion industry is the source of approximately 8% of global climate pollution. To put that small...
NEW BALANCE OPENS LATEST STORE IN OTTAWA
New Balance has opened its newest location in Ottawa’s very own CF Rideau Centre — marking their sixteenth store opening in Canada.
Located on the ...
4 WAYS SPORTSWEAR CAN BECOME HIGH FASHION
Sportswear has become more and more popular recently. Sportswear became not only the norm of the gym, but also the high fashion choice for everyone. A...
THE 61st GRAMMY AWARDS : 6 OF THE BEST CELEBRITY STYLES FROM THE GRAMMYS
Here it is, the night where the best musicians and recording artists in the world are rewarded for their work. For us fashion lovers, the Grammys are ...