Since the murder of George Floyd and the resulting conversations surrounding anti-Black racism, many in the Black community have called…
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Black History Month is always a time to reflect not only on the historical achievements of Black Canadians but also…
When most people think about marketing they think about funnels, websites, traffic, lead magnets, email list, copy and more. These…
Coffee is a $6.2 billion industry in Canada. Canadians consume coffee more than any other beverage – even tap water.…
Toronto is gaining attention for hip-hop and one of the people at the centre of it all is We Love…
As many of you know, aside from running a media outlet, we also run a PR, content marketing and creative…
SHIFTER’s new “People On The Move” feature takes a look at people in our moving on to new and exciting…
In our previous article, stylist Anita Hosanna looked at how technology and the COVID-19 pandemic are disrupting the fashion industry.…
On December 23, Brandon Gonez sent shockwaves through the city of Toronto when he announced he was leaving his post…
A number of Ottawa music media outlets have come and gone over the years, but there’s one that has been…
After a month of work behind the scenes, today SHIFTER is officially relaunching its Business section as SHIFTER Boss with the…
Music sales, shows/touring, and merch. It’s the “holy trinity” of how artists, DJs and other talent make money today. With…