YouTube partners with local Toronto incubator HXOUSE to help content creators turn their passion into profit with CNCPT, an innovative program designed to empower emerging digital creators.
From gaming, to makeup tutorials, to mukbangs, video content creation has opened up a world of creative and economic possibilities for the ordinary person.
At the height of the pandemic, while many companies were downsizing their workforce, YouTubers had a coveted stream of income and a fortuitous sense of financial security. Video influencers with 500k+ followers were making close to $4000 a video, which goes to show platforms like YouTube are a tool of both creative and economic freedom.
But the journey of turning a hobby into a living is a stumbling block many aspiring content creators face. CNCPT (pronounced concept) plans to change that.
CNCPT, A new partnership from YouTube and artistic programming giant HXOUSE, will empower Canadian content creators to take their dreams at the realm. It’s strategically designed to set emerging creators up for success every step of the way; equipping them with mentorship, accelerators, funding, and connections to help up-and-coming creators break through in the arts and entertainment industry.
Championed by influencers like Tesher and Inanna Sarkis, CNCPT is inclusive to everyone, from emerging creators to those with established fanbases.
The collaboration between the two media powerhouses means that CNCPT participants will have access to a state-of-the-art studio within HXOUSE. The studio will provide creators with experience in content production, plus access to creative technology like editing software and Google devices.
Along with HXOUSE co-founder, The Weeknd, and Andrew Peterson, head of YouTube Canada, the CEO of HXOUSE, Ahmed Ismail, is one of the brilliant minds behind CNCPT’s innovative programming.
“Since launching HXOUSE in 2018, we’ve been laser focused on helping local talent build a global mindset and build a business with their creative talent,” Ismali explains. “We know that YouTube is the lifeblood for creatives and entrepreneurs alike to get their message and brand out to the world, and that’s why we’re extremely excited to celebrate this historical partnership and program. Learning how to commercialize creativity has been a missing gap in Canada that we can now fulfill. CNCPT will be an excellent accelerant to our already thriving community at HXOUSE, and we welcome the opportunity to help even more Canadian creatives reach their potential.”
The timing for CNCPT is evermore poignant; demonstrating that there is indeed profitability in creative industries. Breaking down the starving artist notion, CNCPT aims to remove the barriers that exist in a highly saturated media market. No longer a need for a co-sign or fancy equipment, all you need is a YouTube account, good ideas, and consistency to CNCPT-ualize and execute the endless possibilities in digital media.