3. 3.Paradis
Emeric Tchatchoua is the creative director behind 3.Paradis, a men’s luxury ready-to-wear label he founded in 2013. The “3” represents the perfect equilibrium between mind, body and soul and “paradis” is French for paradise. Worn by popular musicians like Future and Migos, the Montreal-based brand has garnered international recognition for its innovative menswear that blends tailoring and streetwear. Tchatchoua, whose parents are from Cameroon, was born and raised in Paris. Growing up, he lived in Doula (Cameroon), London (England) and Reims (France) before moving to Montreal, where he studied fashion at École supérieure de mode. His designs are heavily influenced by his Parisian youth, pop culture, Japanese street style, and his African roots. Hailed as a leader of the new school, Tchatchoua was shortlisted in 2019 for the prestigious LVMH Prize for young fashion designers. He describes his aesthetic as “disruptive, poetic and chic.”
