It’s Christmas in August as Drake drops 100 gigs of unreleased music and content through a cryptic Instagram account and website.
Today, Drake surprised fans by releasing 100 gigabytes of unreleased music and content. The music was released on a cryptic Instagram account @plottttwistttttt and at 100gigs.org. Labeled with the heading “100GIGSFORYOURHEATOP”, The website includes 40 folders of including new singles “It’s Up”, “Blue Green Red”, and “Housekeeping Knows”. It also includes video clips spanning different periods in his career, including from his Views and Certified Lover Boy eras. What makes the drop even more impressive is that all the files are available for download.
In one folder labeled “Air Drake”, Drizzy can be seen chopping it up with French Montana and Slick Rick. In another folder labeled “Hotline Bling”, we see some behind the scenes footage from the video, shot by Director X. And in another labeled “What’s Next”, we see a car doing donuts in the Toronto cold in front of Air Drake, a memorable scene from the music video. We also get some behind the scenes of Drake and friends smoking in a studio in Barbados as they listen to soul music.
There are also seemingly random photos and videos, including a Novak Djokovic acceptance speech, racing cars, helicopters, and others that require explanation.
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The release comes after his releases “Wagwan Delilah” and Gordo’s “Sideways” and his lengthy “20 v 1”, Avengers: End Game type battle with everyone from Rick Ross to Kendrick Lamar.
Initially, collection of images, videos and music appears to be random, reflecting a Drake who no longer gives a shit after a tiring beef. But at the same time, it appears to be a carefully curated look into Drake’s mind, almost like a digital art gallery.
Drake appears to have nothing to hide. Social media is labeling him as trying to be tough, even though he didn’t grow up as a ganger. He knows and there’s a Biway flyer with his face on it to prove it. You say he’s not hip-hop and doesn’t respect the culture? His interactions with legends like Slick Rick and Dipset say otherwise.
While this compilation of content could’ve easily been released as a documentary (and still can), the decision to release the music and content on Instagram and the web along people to go through it for themselves and draw their own conclusions about the man behind the music.
Kevin Bourne is SHIFTER’s Toronto-based editor and Senior Entertainment Reporter focusing on Black music and film & TV. He was named one of 310 international voters for the 81st Golden Globe Awards by the Hollywood Foreign Press Association and a Tomatometer-Approved Critic by Rotten Tomatoes.
