Ottawa hip-hop artist Lia Kloud starts the year with her brand new enhom shot music video for “I Pray For Keeps”.
Ottawa hip-hop artist, Lia Kloud, has returned with brand new visuals for “I Pray For Keeps”, her first video release of 2025. The song is off her 11-track 2024 album PRAYFORKEEPS, released through 6ixBuzz Entertainment.
“Big thank you to everyone who’s been showing love to my recent project ‘pray4keeps’, it doesn’t go unnoticed and the support means everything to me !!🫂 keep spinning it , keep praying n keep goinnn’”, Kloud wrote to her supporters last May.
Now, Kloud took to Instagram once again to share her excitement about the video.
“‘i pray for keeps’ official video out nowww…spin ittt 10x !!! turn me upppp , dont turn me downnn”.
Shot by Ottawa cinematographer, enhom, the video has some retro vibes featuring his signature VHS style.
Lia Kloud has shown her versatility throughout her catalogue with more upbeat tracks like “No Destination”, “Heart”, and “On Everything”, and on ballad-like tracks like “Bloody Tears”. But she is perhaps at her best when showing vulnerability in her writing and vocals.
More recently, she has explored themes around faith and spirituality, showing signs of personal and spiritual growth since her early releases.
To check out the video for “I Pray For Keeps” visit the header above.
PRAYFORKEEPS is available on all streaming platforms.
Kevin Bourne is SHIFTER’s Toronto-based editor and Senior Entertainment Reporter focusing on Black music and film & TV. He was named one of 300 international voters for the 81st and 8nd Golden Globe Awards and a Tomatometer-Approved Critic by Rotten Tomatoes.
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