Columnist John Lincoln recently wrote a rather thorough article for Marketing Land about how to become an influencer in your industry.
“Influencers are the people others come to for advice. They have a genuine, loyal following because they add real value to their industries.
Influencers have insight and actionable information, and because of that they attract the eye of even major brands.
In short: Influencers have power.
It’s possible that someday soon you will have an amazing service, product or idea that will change your industry forever — or maybe you already do. Perhaps you already have a startup for that industry-changing service, product or idea and a crack team to make it work. What else could you possibly need?
Influence. Because without it, your amazing work just won’t get the buzz you need to really succeed.
This is the fear all entrepreneurs have, and no wonder. We have all faced it from time to time.
To get the attention your business needs, you need to become an authority, an influencer in your industry. Fortunately, this is within your reach.”