After featuring on fellow Ottawa artist Lindasson’s big single “A Lot” alongside FTG Reggie, Night Lovell recently dropped his latest single called “Counting Down The List”. Well, today he treated fans to some brand new visuals for the single directed by Avery Stedman. Featuring a dark aesthetic, the video features shots of Lovell alone, speeding down an empty road in his Mercedes E55. We also get some cool effects as we see him in a room cloned, surrounded by multiple versions of himself in different poses. Check out the brand new visuals for “Counting Down The List”. SHIFTER Music
Author: Kevin Bourne
Kevin Bourne
Kevin Bourne is the co-founder and editor of SHIFTER magazine. Born and raised in Toronto, Kevin currently resides in Ottawa with his wife Koliah and their three children. He's a big fan of hip-hop, pop culture, and urbanism and spends most of his time keeping up with the Kardashians.
Black History Month is always a time to reflect not only on the historical achievements of Black Canadians but also on those who are blazing a trail for themselves and the community today. With the unfortunate events and racial tensions of 2020, conversations have increased in the Black community about the need for more business ownership and economic development en route to true inclusion. Every day at Invest Ottawa we get a chance to meet bold entrepreneurs who are doing just that, whether it’s through our Digital Main Street or Starter Company Plus programs. In celebration of Black History Month, Invest Ottawa is highlighting…
SHIFTER editor-in-chief, Kevin Bourne, recently interviewed Lykx, a self-taught DJ, producer and turntablist, and 2020 RedBull 3Style Canadian champion (the first ever female to hold the title). In this exclusive she talks about her native Montreal, being a female DJ in a male dominated industry, and of course, her big win at the 2020 RedBull 3Style Canadian championships. KB: First off, what’s your ethnic background? Where are you from? LX: I’m a mix of Caribbean and Afro-Latin descent – Haitian, Cuban, Martinican and Dominican. KB: And you’re obviously from Montreal. What neighbourhood in Montreal did you grow up in? LX: I grew…
In celebration of Black History Month, Vancouver duo Glo Romy and Leah McFly have released “Hip Hop Fashion Evolution”, a photo tribute to 90’s hip-hop fashion. According to the duo, “The 90’s continue to influence who, what, and why we wear what we do.” The photo project highlights some of the key styles of 90’s hip-hop that Black creators brought forth and pioneered. An era that reckoned with it all – chunky gold chains to Afrocentric beads and of course, the shiny suit. Today, we reflect on, admire, and appreciate the impact that 90s hip-hop has had on our style. To check out the full photo…
When most people think about marketing they think about funnels, websites, traffic, lead magnets, email list, copy and more. These are essential components to building a successful online marketing business but they are not primary. Let me explain. What’s keeping the majority of people from succeeding in the online space is this dogged obsessions with the tools of marketing and not the substance of marketing. The person running the business. You see, business is an extension of who you are as a person. The best place to build your marketing is from the inside out. Before you go out there…
Ottawa hip-hop artist, Mischa, recently released her latest single “Cruise Control”. Recorded at Raven Street Studios by audio engineer Geoff McNeely, with production from Toronto-based producer Jonny Brown, the song is about the rapper’s zero tolerance for negative energy and her refusal to settle for lower standards as she takes her place in the game. “I feel that my craft has seriously elevated due to the amount of time and effort I’m placing into conveying a top quality product for my audience”, Mischa explains. “I’m ecstatic to kick-off 2021 with the release of ‘Cruise Control.’ With plans to release numerous tracks…
Today, Ottawa artist, City Fidelia, dropped his latest single “Drugs and Loaded Weapons”. Known as a poet, community leader and ambassador for the streets who tells the stories of inner city neighbourhoods, his latest release is a very timely commentary on racial injustice, police brutality, and their excessive force and systemic bias against people of colour. “Tryin’ to stay calm, stay strong when the TVs on Flipping through the news just to see another brother gone Even when the cameras on, they always acquitted Yeah they put the charges on, but never convicted” From its beginning, the song evokes feelings…
It’s that time again! SHIFTER’s Canadian Music Video Roundup for January includes videos from The Weeknd, NAV, Dax, Night Lovell, Duvy, Dillan Ponders, Cartel Madras, Lil Berete, TwoTiime, Young Smoke, and more! Check out the videos below in order of release date, then help us crown the top video in the country for January. Special shout out to our sponsor, realtor and Canadian hip-hop legend Greg Campbell. Last month you voted and crowned “Busy” by Vibebymel x Travis Thickle as your Video of the Month. Video of the Month // Vibebymelo x Travis Thickle – “Busy” Who will win for February? Ja¥en x…
SHIFTER’s Artist of the Month for February is Marcus Haran, a rapper, singer, songwriter, and record producer born in Paris, France and raised in Toronto. Marcus’s interest in performing began at the age of six when his mother bought him a drum set and it was enough to light the spark that led to him discovering his passion for beat boxing, beat production, and rapping. Marcus has a rare and loud skin condition called Vitiligo, a condition that has gripped the likes of pop icon Michael Jackson, supermodel Winnie Harlow, and Bollywood megastar Amitabh Bachan, to name but a few. Representing…
Over the weekend, Toronto rapper Top5 was arrested in Windsor, Ontario and charged with accessory after the fact in the January murder of 20 year-old Hashim Omar Hashi. According to police, Hashi had no criminal background. Another man, 24-year-old Emmanuel Missah, was also arrested in connection with the case. According to Toronto police, Top5 was also charged with two counts of failure to comply with probation, three counts of possessing a controlled substance for the purpose of trafficking, as well as possessing items valued at over $5,000 that were obtained by crime. The controversial rapper is set to appear in court…
The 2021 edition of the Toronto Black Film Festival is in full swing and the first film on our radar is Foster Boy, written by Jay Paul Deratany and directed by Youssef Delara. Inspired by true events, Foster Boy tells the story of the dark side of the foster care system in the United States; a system corrupted by greed and private interests. Shane Paul McGhie stars as Jamal, an angry young man who suffered years of sexual and physical abuse while in the foster care system. After being released from prison for his own crimes, he sets his sights on…
Ottawa’s Jaioftherise is back with new visuals for “Take A Soul”, the lead single off his three-song capsule project titled Bad Guy’s Burning Wish where Jai flexes his creative muscles, introducing us to his alter ego “Halfino”. According to the genre bending artist, the song, produced by a trio of talented Ottawa producers, including ProdbyVegas, Yung Heat, and 4TheWorld, addresses the ins and outs of what’s going on with his life and how he has gotten to be who he is today, as well as his desire to put his mother in a better place. “Promised my momma we ain’t going…
