In our previous article, stylist Anita Hosanna looked at how technology and the COVID-19 pandemic are disrupting the fashion industry. Now that you’re ready to take the plunge into new technology, long-time fashion designer, Arfie Lalani offers six tips for starting an online clothing store today. As an artist today, you are expected to build and maintain your fanbase in addition to creating art and releasing it for the world to experience – all while trying to make a living. Sounds difficult. And it can be. Thinking outside the box can help you to buffer yourself financially on your way…
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After finding herself on the coast of Hawaii, East-St. Louis born and Bay Area-raised hip-hop and neo-soul artist Jada Imani offers a salute to the next generation and an homage to the previous one. “Art comes from the soul.” – this is something that Jada Imani has come to understand after discovering the roots of her passion for music. Having been inspired by Jill Scott, Black Thought, The Roots, Anderson .Paak and the like, Jada Imani has known for about 10 years that music was the most important thing to her and a calling she could never run away from.…
Toronto-based and Dartmouth, Nova Scotia raised R&B singer-songwriter, Evans, is back with his new single “Yes You Do”. The down-tempo track, with its soulful and cinematic sound, has already reached over 65K streams and counting on Spotify. The new single is a follow-up to his previous 2020 release “Die For This”. On “Yes You Do”, Evans tackles relationships, questioning whether those connections are actually real. “The concept of the song begins with not understanding if the relationships you have are entirely genuine, and wanting to isolate yourself from the people around you”, Evans told SHIFTER. “It’s also about trying to overcome the anxiety that…
It’s been nearly a month since the release of his most recent single “Jerry Rice”, and we’re already getting to see more quality content from Dodo Bank$. He just released his third official video this year and it is for his single “Get it On My Own”. This melodic track was dedicated to his lady fans looking for a song to cruise to. It was inspired by and has the feel of a song from J.I the Prince of N.Y with its catchy hook and crisp production compliments of fellow Ottawa native KG Jay. The video which was produced by…
Music sales, shows/touring, and merch. It’s the “holy trinity” of how artists, DJs and other talent make money today. With shows and touring all but ground to a halt, more and more artists and other talent are looking at selling merchandise as a way to earn more income during the COVID-19 pandemic. Here are three reasons artists and DJs should launch their online merch store right now. 1. It’s a proven way to supplement your income In their 2019 Music Merch Industry Trends report, atVenu noted that when it comes to live shows, 90% of fan purchases came from merchandise…
Two steps forward, one step back. In mid-2017, Ottawa native Dodo Bank$ released his first EP Drippy Szn without even sharing a single with the world. The result? Over one million streams on major platforms and a decent-sized audience based out of Montreal, Ottawa, and Toronto. Inspired by everything around him and motivated by the idea of being able to provide for his family by sharing stories of life from his perspective, he had no choice but to keep on working. Being 18 years old and fresh out of high school, Dodo hustled his way to build up a catalogue and…
The news headlines are full of doom and gloom stories of businesses shutting their doors, including retailers and restaurants, but don’t be mistaken – entrepreneurship is on the rise. The pandemic has proved that the jobs and employers we once counted on aren’t as reliable as we once thought. As a result, many are using this time to take their future into their own hands, supplement their income, and ensure their long-term security by starting or growing their own businesses. This is also true in the Black community. Due to the racial injustice we’ve experienced in 2020, there’s never been…
There are lots of reasons to feel good about being a woman in 2018. Women have been through a lot over the past few thousands of years, and there’s a lot more work to be done, but there’s been some momentum in pay equity, women’s rights and body positivity that are moving the needle forward for women. Here are four reasons to feel good about being a woman in 2018. 1. #MeToo and #TimesUp Together #MeToo and #TimesUp form one of the greatest women’s movements in recent memory, and has given women in the entertainment industry and beyond the strength to face their…
