On the day of its release, SHIFTER takes a look at Giannis Antetokounmpo’s new special edition, five colorway UNO x Nike Zoom Freak 3 ― a celebration of the iconic card game’s 50th anniversary.
In celebration of the 50th-anniversary of the world famous card game, UNO, Mattel, Nike and Milwaukee Bucks star Giannis Antetokounmpo have teamed up on the new UNO x Nike Zoom Freak 3. What’s the release date? Well, that would be today.
The five-pair special edition collection will come in five UNO-inspired colorways―yellow, red, blue, green and black. The UNO 50th-anniversary logo and the Greek Freak’s initials are included on the tongue and insoles of the left and right shoe respectively. A nod to his jersey number, a 3 and 4 card are featured with the Nike logo on top.
The Giannis Antetokounmpo, Nike and Mattel collaboration was first announced last October where the shoe was revealed alongside an Air Force 1 and Offline. As a part of the partnership, Mattel has also released a special edition Nike Zoom Freak 3 UNO Card Game featuring colours and graphics from the shoe. The game includes special “Force a Turnover” rule card where a player can steal a discard or “force a turnover”. Get the reference?
UNO has been the game of choice for the Antetokounmpo brothers, including in the NBA Bubble where they played then ESPN anchor Rachel Nichols, so the collaboration was a perfect fit.
“I want every product to be genuine and authentic, and playing UNO with my brothers is a big part of our lives,” Antetokounmpo explained. “The Nike team has done a great job bringing my ideas to life, and I think they’ve created something for every Nike, UNO and basketball fan in this collection.”
This new drop is available at nike.com and select retailers for $120 USD or $160CAD.