Sponsored Archives - SHIFTER Magazine

TORONTOROOM AIMS TO TAKE ITS PLATFORM AND TORONTO CULTURE GLOBAL

Nowadays it seems the world can't get enough of Toronto culture, from Drake and The Weeknd to the next crop of young artists making noise on the scene. Hip-hop commentator, DJ Akademiks, has been giving the cit...

3 THINGS ENTREPRENEURS SHOULD REMEMBER TO STAY MOTIVATED

Boss, Sponsored

For the past few months, SHIFTER has been partnering with Invest Ottawa to promote the Digital Main Street program to help our community to start an online business or to take their existing business online. As...

5 TIPS FOR CREATING A BRAND THAT’LL MAKE YOU STAND OUT

Boss, Sponsored

If you decide to start a business in 2021 one thing you'll have to think about is branding. Although it's one of the most important decisions you'll make, it's something entrepreneurs spend the least amount of ...

3 TIPS FOR MAKING THE TRANSITION FROM ARTIST TO ENTREPRENEUR

Boss, Sponsored

A lot of creatives struggle with the idea of being a business person. They struggle with sales, marketing and charging appropriately for what they do, but the reality is every artist or creative is an entrepren...

THREE KEYS TO MARKETING PRETTY MUCH ANYTHING

Boss, Sponsored

When most people think about marketing they think about funnels, websites, traffic, lead magnets, email list, copy and more. These are essential components to building a successful online marketing business ...

MONTREAL RAPPER JOJI REDBACK’S VERSATILITY IS IN FULL DISPLAY ON NEW SINGLE “STOP”

Music, Sponsored

Montreal based hip-hop artist, Joji Redback, has been steadily gaining steam since the release of "Puerto", the first single off his upcoming EP A Stranger Everywhere. Since its release, the track has already a...

THREE COMMON MARKETING MISTAKES MOST CREATIVES MAKE

Boss, SHIFTER U, Sponsored

As many of you know, aside from running a media outlet, we also run a PR, content marketing and creative agency called SHIFTER Agency. Over the years, we've worked with many creatives, from recording artists to...

TORONTO R&B DUO $VN DROPS NEW DARK, COLD AND GRITTY SINGLE “THE CODE”

Music, Sponsored

After a successful 2020 campaign which saw them chart on SoundCloud’s New and Hot Canadian R&B, get some spins on major Canadian radio stations such as Toronto’s Hip-Hop Flow 93.5, and feature on popular Sp...

MODEL TURNED ARTIST, BRENT WILLIAMS, FINDS BEAUTY IN HEARTBREAK ON “SONGS ABOUT YOU”

Music, Sponsored

Canada's R&B scene has been on fire in recent years and now there's another name to look out for. International fashion model turned artist, Brent Williams, recently dropped his new single "Songs About You"...

6 TIPS FOR STARTING AN ONLINE CLOTHING STORE

Boss, Fashion, Sponsored

In our previous article, stylist Anita Hosanna looked at how technology and the COVID-19 pandemic are disrupting the fashion industry. Now that you're ready to take the plunge into new technology, long-time fas...

HOW COVID AND TECHNOLOGY ARE DISRUPTING THE FASHION INDUSTRY

Fashion, Sponsored

2020 was that year. With issues of sustainability due to the high demand and production of fast fashion today, the world of fashion has been in need of a makeover for quite some time. Driven largely by the pand...

BAY AREA ARTIST JADA IMANI EXPLORES IDENTITY AND SELF-ACCCEPTANCE ON HER NEW EP “KEY”

Music, Sponsored, Vladimir Jean-Gilles

After finding herself on the coast of Hawaii, East-St. Louis born and Bay Area-raised hip-hop and neo-soul artist Jada Imani offers a salute to the next generation and an homage to the previous one. "Art com...