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For the past few months, SHIFTER has been partnering with Invest Ottawa to promote the Digital Main Street program to help our community to start an online business or to take their existing business online. As...

If you decide to start a business in 2021 one thing you'll have to think about is branding. Although it's one of the most important decisions you'll make, it's something entrepreneurs spend the least amount of ...

A lot of creatives struggle with the idea of being a business person. They struggle with sales, marketing and charging appropriately for what they do, but the reality is every artist or creative is an entrepren...

When most people think about marketing they think about funnels, websites, traffic, lead magnets, email list, copy and more. These are essential components to building a successful online marketing business ...