If we’re all honest, almost all of us have a similar problem- productivity, or the lack thereof. This is a human problem, but it’s especially true for creators. We tend to work in spurts of passion and inspiration. We think big and as a result we tend to have a lot on our plate. Technology, including social media, is helpful but the very thing that’s supposed to make us more productive sometimes distracts us. The more we do the less we seem to accomplish. If you’re one of those unproductive creators the solution can be found in three words- “Less…
Author: Joe Mebrahtu
A couple of months ago the SHIFTER team got into a protracted debate about our perception of certain cultural influencers. The usual suspects came up in the discussion- Justin Bieber, Donald Trump, Kanye West and civil rights activist Reverend Al Sharpton. The debate centered around this notion that the image these cultural influencers project in public may not necessarily be who they truly are, but rather a carefully crafted image for the consumption of the public in order to advance their cause and brand. I was of the opinion that these individuals by nature seek attention and aren’t smart enough…
Recently I was watching an episode of Friday Night Lights on Netflix. Friday Night Lights is a television drama set in a fictional small town called Dillon, Texas. The series is based around a high school football team and addresses many current issues from drugs to racism. A particular episode that impacted me dealt with racism. One of the assistant coaches, “Coach Mac”, commented to the media after a game that players like Smash, a black star player, are fearless like “junkyard dogs”, but aren’t equipped to play a position like quarterback due to their genetic makeup. This comment quickly…
